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In this solo Ask Me Anything (AMA) episode, as your podcast host, I am answering your questions about brand building, podcasting, TikTok trends, and more. From how massage therapists can show up more authentically online to what to do when clients arrive with misinformation from social media, this episode is packed with real talk and practical insights. I am also sharing how I run the podcast, what I've learned about monetization and aligning with the right sponsors, and I highlight past guest wisdom from Joanna Sapir and Trevor Chisman.
Topics Covered:
  • Brand-building tips for RMTs
  • How trends on TikTok affect client expectations
  • The time it takes to run a podcast
  • What’s really in a podcast media kit
  • Why some therapists struggle with creating content
  • How I support other massage therapists through mentorship

Resources and Mentions:
TAKEAWAYS​
  1. Start building your brand by showing your face, personality, and treatment space online.
  2. Don’t panic when trends bring in misinformed clients—use it as a gentle education moment.
  3. You don’t need a fancy media kit to start monetizing your podcast—but know your numbers.
  4. If you're stuck on content creation, video doesn’t have to be perfect—just helpful and real.
  5. Offer consultations or discovery calls to filter in the right-fit clients and build long-term relationships.
ABOUT
​Hey, I’m Krista! A Registered Massage Therapist since 2006, clinic owner, coach, podcast host, and your go-to guide for building a sustainable massage practice. If you’re looking for freedom, flexibility, financial success, and fun in your career—you're in the right place!

I started The Radical Massage Therapist because I saw too many talented massage therapists burning out, undercharging, and struggling to make this career sustainable. I’ve been there—I’ve had the doubts, faced the challenges, and wondered if I needed a total career change. But through mindset shifts, smart business strategies, and community support, I built a practice that works for me, not the other way around. And I want to help you do the same.

My Experience & Mission
  • 18+ years as an RMT in Ottawa, Ontario
  • Clinic owner since 2022, managing a team of incredible therapists
  • Host of The Radical Massage Therapist Podcast, where I bring real talk and real solutions to our industry
  • Coach & Mentor, helping massage therapists create sustainable practices that allow them to thrive
  • Passionate Advocate for self-care, smart business strategies, and the belief that massage therapists deserve to make great money doing what they love
​
What I Believe
​✔ Massage therapists are healthcare professionals, and we should be treated (and paid) as such
✔ You can build a practice that works for your lifestyle—without overworking, undercharging, or feeling stuck
✔ Boundaries and business skills are just as important as hands-on techniques
✔ Community over competition—there are more than enough clients for all of us

​CONTACT

If you're ready to create a massage career that supports you, let’s chat. You can work with me through coaching, check out my podcast, or dive into my resources for radical massage therapists.
👉 Listen to the Podcast
👉 Follow on Instagram
👉 Work with Me

TRANSCRIPT
Episode #135 Ask Me Anything (AMA) withe Krista Dicks, RMT/ Podcast Host
* Transcripts are automatically generated and may not be word for word accurate. 

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