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In this episode ofThe Radical Massage Therapist podcast, we welcome back business strategist Joanna Sapir for an insightful conversation on the crucial differences between marketing and sales. Many massage therapists believe they need more marketing, but Joanna reveals that most are actually missing a structured sales process.
Together, we explore how to:
  • Attract and enroll great-fit clients rather than just filling your schedule with anyone.
  • Develop a sustainable business model that provides consistent income and freedom.
  • Stop selling single sessions and start offering structured treatment plans for better client outcomes.
  • Use consultations effectively to pre-qualify clients and build long-term relationships.
  • Shift from "marketing mode" to "leadership mode" to create content that truly connects with the right people.

If you’re struggling with rebooking, inconsistent income, or burnout, this episode will give you a new approach to building a fulfilling, financially sustainable massage practice.
🎧 Listen now and take control of your business!⁠​

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Joanna Sapir
ABOUT

Joanna Sapir is a business strategist for holistic practitioners, particularly those that integrate multiple modalities.
Joanna's special ability is in helping practitioners set up repeatable systems and processes in their businesses to serve their clients more powerfully, enroll committed long-term clients, and create steady income and cash flow.
She has been a teacher and trainer for more than twenty years, from the classroom to the gym floor and now to wellness practices across the world.
Born and raised in the San Francisco Bay Area, she is a mother of two, a USA Masters National Champion in Olympic-style Weightlifting, and the host of the Business Revolution for Practitioners podcast. Learn more at http://joannasapir.com

​CONTACT

Website: ⁠https://joannasapir.com/⁠
The Business (R)Evolution PODCAST: https://joannasapir.com/business-revolution-podcast/ joannasapir.com/business-revolution-podcast/
🔥 Ready to grow your business without trading time for money or burning out? Joanna Sapir (my amazing podcast guest) is here to show you how at her⁠ FREE Empowered Practitioner Event ☄️
This 5-day event includes free training, live coaching calls, and prizes! 🙌 You’ll learn how to make more money, get better results for your clients, and work less! Sign Up⁠ Here
TAKEAWAYS​
  • Identify your ideal clients by reflecting on who your favourite clients have been and what qualities made them great.
  • Develop a 15-minute phone consultation script to pre-qualify potential clients before the in-person assessment.
  • Implement a process to enroll clients in treatment plans or programs rather than booking sessions individually.
  • Consider creating a "back-end" program for clients who want to continue receiving care from you on a long-term maintenance basis.

TRANSCRIPT
​EPISODE #120 JOANNA SAPIR
​​* Transcripts are automatically generated and may not be word for word accurate. 

Want More? Check out Joanna's first episode
HOW TO PROVIDE LONG TERM PATIENT RESULTS WITH JOANNA SAPIR