THE RADICAL RMT
HOW YOUR SPACE IMPACTS YOUR SUCCESS
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Your brick and mortar space is an extension of you and it represents the expertise your ideal patients are looking for. If you wonder why patients aren't rebooking or referring even though they tell you it was an excellent massage- what's going on? In this episode you will discover that your physical location has even more of an impact on how your patient feels over the great work you do as a massage therapist! You will learn from Carolyn Boldt, an interior designer and VP of Crossfields Chiropractic Design who specializes in holistic spaces to elevate the public perception of healthcare practitioners including chiropractors and massage therapists. Whether you own multiple clinics, you work as an independent contractor, or you rent a small room in an office building there are helpful takeaways in this episode for you. As a practitioner you may not realize it is equally important to feel good in your workspace to provide quality care. Carolyn gives us advice on how often you should freshen up your space, quick tips to elevate your surroundings, the importance of curb appeal, why your office is your biggest marketing expense, and more. Carolyn is also providing listeners with a Free Mega Bundle to help you evaluate your current office image. I hope you enjoy this episode with Carolyn!
HOW DOES THE DESIGN OF YOUR SPACE IMPACT YOUR SUCCESS?
Sure, we can do our work from anywhere- but the patient experience and impression of your massage and skills begins as soon as the patient enters your physical workspace. First impressions matter because we are visual creatures and we take cues from our environment for our safety, trust, and let's face it- we want to feel good in a space- especially if we are about to get undressed. Your physical space says a lot about you as a practitioner whether we like it or not. Now is the opportunity to share who you are and what you represent without saying a word. It's important to step back and see your business through the eyes of your patient. Can you honestly say that your office represents your level of expertise, the type of patient you want to attract, and the energy you want to bring to your work everyday? If you have a hard time doing this ask a trusted friend, colleague, or even a patient to give you honest feedback.
WHY IS YOUR CLINIC YOUR BIGGEST MARKETING EXPENSE?
When we think of marketing our business we think of our website, business cards, and advertising. But our clinic should be part of our marketing budget and it should be the largest part! We can do everything to present ourselves externally to get the patient to take notice, book the appointment, and show up on time but once that patient enters your space you need to continue that experience and help them feel like they belong. They may have already made up their mind if they are going to be back before they even get on your table! The return on investment you will see from focusing on your space is often 10% or more according to Crossfields Chiropractic Design. Putting your space at the top of your marketing expenses will ensure you have the budget for upgrades as you build your practice.
HOW OFTEN DO YOU NEED TO FRESHEN UP OR REDO YOUR SPACE?
Design is not timeless and just like fashion - we recognize when a space is outdated. We can probably think of a few spaces that haven't been updated in a long time- and not in a way that feels "retro"! Trying to keep up with trends can be exhausting and renovations can be expensive- so what can you do to keep your space feeling fresh and updated? Design needs an update every 7 years (sometimes 10 if you have a classic style). The simplest thing you can do to make your space feel fresh again is to update the paint colour. This is an inexpensive way to bring new energy to your space. Other things you can consider if you have a small budget or very little control over your physical space is to look at lighting, sound, and smells of your workspace. As business owners we may feel like we have to do it all but it's important to recognize when professional help can save us time, money, and energy. Consulting with a professional designer even on the little things can make a big impact on our business!
MORE FROM THIS EPISODE
What should you look for when evaluating office space? The role of design in team efficiency and patient retention. How our environment can affect our quality of care. What about the staff room design? How you can still make an impact with your space if you are an independent contractor?
FREE MEGA BUNDLE
Thirty years ago, Carolyn was faced with a hard decision: doctors wanted to remove her
daughter's tonsils, but she was hesitant to have her two-year-old daughter undergo surgery at such a young age. Today, thanks to chiropractic care, Carolyn’s daughter still has her tonsils. The impact of that care on her daughter’s life would make Carolyn a lifelong advocate of holistic healthcare. In 2004, Carolyn and her husband co-founded CrossFields as a design-build firm in Atlanta, and in 2011 they changed their focus to improving the public’s perception of alternative medicine, and highlighting the power of holistic healthcare. CrossFields has helped hundreds of
practitioners across the country expand their practices and reach higher levels of success by maximizing space, attracting and retaining patients, and saving money.
Episode #048 How Your Space Impacts Your Success With Carolyn Boldt
I'm a girl who was told by my grandma that I have magic hands and so I became a massage therapist. I love reading in bed, the combo of peanut butter and chocolate anything, and working from my laptop or phone with my dogs by my side. My mission? To help other massage therapists own their awesome and do what they love every darn day! Even if that love is not massage therapy.